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I am an honours graduate (BSc. Hons. Strath-Glasgow) coupled with an MBA-ICG (Paris) , experienced, Metallurgist - Materials Scientist and Engineer & Manager turned Consultant & Blogger. I specialised in Superalloys (aero-engine_Seminal Work peer reviewed & published IOM3_MST, Feb.1985, the 2nd issue of this now well known journal dedicated to the fundamental aspects in our multidisciplinary subject area ) My experience over a wide range of Special Alloys is extensive. (Cryogenic,Controlled Expansion-Dilatometric,Magnetic, Corrosion Resistant Grades and finally HSLA-Aircraft Undercarriage. (Great Stuff-I was lucky) My responibilities were especially in Melting & Refining to 1st Forming stage. Responsibilities include QC,QA & Accounting, Melt/Remelt Process  & Products, R&D.  Bilingual English-French. 
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Wednesday, 17 February 2010

The Marketing Concept - Back to basics- Plus 8 Disciplines of Management

Bookmark this site, a handy reminder of a primary focus of all firms, and business in general, namely Marketing. It sets this against the two important composants; Production's focus and Sales' focus.

It is short and to the point.

And, as if to remind myself that this blog is focused on management, the site is equally efficient in recalling the "bottom line" on all 8 major disciplinary involved in any holistic approach to management

The Eight Disciplines of Management:

-Accounting.
-Economics.
-Finance.
-Management Theories, Models, Approaches.
-Marketing.
-operations.
Statistics.
-Strategy.

Don't hesitate to visit this rapid overview of these interdisciplinary subjects.

Reference NetMBA business Knowledge Centre

en référence à : Marketing Concept (afficher sur Google Sidewiki)