3 Myths of Innovation from G. A. Moore

"To innovate forever…is a design specification. It is not a strategy; it is a requirement."

quoted from G. A. Moore in his book, "Dealing with Darwin: How Great Companies Innovate at Every Phase of their Evolution"

From the simple belief that one and all can, improve, do better, do one's very best -work for the better (cf my essay various posts or on ChemWeb archives) many of my blog posts are concerned with Innovations and to the belief that they contribute to good job creation, and lasting profit. Innovation to me is the essence of Durable Development (DD) - Sustainable Development (SusDev) Here I shall share some recent reflections and conversations on Innovation defined as "ROI" return on investments or conveniently, return on innovations brought to my attention by an associate Vern Burkhardt at Idea Connection, like my blog spot, an associative web platform concerned with innovation -new (and improved) solutions to real problems.

Innovation is valuable only if it helps a company attain economic advantage.

Myths about innovation:
· Innovation in and of itself is valuable.
· Innovation becomes less necessary and possible as a product or service matures.
· The essence of innovation is the same in all companies.

Poppy Design in steelmaking slag

There are many fairly good sense insights into Innovation: the aim (why) the object of innovation(what) the procesesses (how) taken from Moore's book. In short I shall close with this "reminder to myself" quote:

Innovation, to create a return, must focus on what the customer values.

and since

"To innovate forever…is a design specification. It is not a strategy; it is a requirement."

I am pleased to undeline that, initiated properly, my early premise that Innovations are surely an un-ending source of jobs and revenu still holds!

Focus for common good (4Good): Carbon Capture and Sequestration - CCS example of process analysis in the steelmaking industry.