THE MODEL:
New-industrial-model from Lavery Pennell
"Captains of industry, listen up. There is a fortune to be made from saving the planet.
If Europe's manufacturers operated as sustainably as possible, their profits would rise by €100 billion a year and 170,000 jobs would be created, according to a report on green businesses presented in London last week.
The report recommends that companies use fewer resources and recycle more. The money saved can be used to create new products.
It highlights carpet tile manufacturer Interface, which has cut the energy it uses to make tiles by 40 per cent since 1996. The company now recycles 43 per cent of its raw materials, sends zero waste to landfill, and recycles all its water. It has also reduced its emissions of carbon dioxide by 90 per cent. Interface is now the largest carpet tile company in the world, with revenues of $1 billion.
The impetus must come from bosses and investors. "Even if they don't care about sustainability, they need to care from a business perspective," says report author Greg Lavery of consultants Lavery/Pennell in London, UK.
"It means higher profits and lower investment risk."
W"RIGHTS" Andy Coghlan in NewScintist March 2014
REFERENCES _FULL REPORT & SUPPORTING CALCULATIONS from LAVERY PERNNELL2014-03 Lavery Pernnell_New-Industrial-Model-report.pdf
Supporting Calculations for the New Industrial Model Report (pdf)
Big firms could make a mint from sustainable practices - environment - 04 March 2014 - New Scientist
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